Cannabis to the Rescue: A Fast Growing Industry and an Unexpected Client

Friday / October 08 / 12:00 PM

Description

We’re Humankind Studio and we work in weed! It started as a small project, designing a single piece of packaging. Seven years later, we’re the creative agency of record for the largest privately-held cannabis company in America. In this interactive session, including polls and Q&A, we will light up the screen and spark your curiosity with:

  • How we weathered the pandemic (and grew the studio) by embracing an unexpected opportunity
  • Increased competition and opportunities in cannabis
  • Our own work with four leading retail and wholesale brands, including:
    • Brand strategy and design
    • Retail design
    • Digital advertising
    • Social media
    • Out of home

Harvest what it means to work in today’s cannabis business and get high on design.

This event was put together in partnership with Humankind Studio.

Details

Date & Time

Friday, October 08

12:00 pm - 1:30 pm

Location

Zoom

Speakers

  • Julia Ames

    Founder & Chief Creative Officer

    View Bio
  • About

    she | her

    An award-winning designer and creative director, Julia founded Spoolia Design in 2008. Her vision drives what is now Humankind Studio to create memorable work with impact. Julia earned an MFA from SVA and has worked for Design Army and The New York Times Co, among others.

  • Micah Greenberg

    Content Lead

    View Bio
  • About

    he | him

    Micah is Humankind Studio’s resident brand guru and wordsmith. He names companies and builds breakthrough strategies for brand launches and creative campaigns. He’s worked at NPR and The Atlantic, and holds a BA from Brown University in Media Studies and Creative Writing.

  • Patti Look

    Art Director

    View Bio
  • About

    she | her

    Patti is an NYC-based art director who loves to see branding, CPG, and retail design come alive in the real world. She enjoys seeking out other DMV/Terp transplants, running, and ice cream. Patti earned a BA from the University of Maryland and has worked for UMD, Daily Burn, and New York Road Runners, among others.

Virtual Platform & How to Prepare

This event will be streamed via Zoom:

  • In order to participate fully, plan to join on the Zoom app via a computer, tablet, or mobile device with enough bandwidth to support viewing video.
  • Only those whose display name fully matches the name on our registration list will be admitted from the waiting room, in order to ensure only those who have registered for the event are able to attend — and to create space for intimate conversations.
  • This event will be recorded unless technical issues occur. The recordings will be shared in the AIGA DC recordings archive for AIGA members to rewatch or catch up on at a later date. (You can register for a membership on our website for just $50 for a year.)
  • Questions for the speaker can be asked live during the event through the chat.

You can find more about joining our virtual events, including how to connect, directions to troubleshoot, and information about our refund policy in our FAQs.

Accessibility and Accommodations

This event will have real time CART (live captioning) services and transcriptions provided by Verbit.

A sign language interpreter will not be present unless requested. If requested, we will do our best to employ a sign language interpreter for the event.

If you need any additional accommodations, please contact us using a method that works best for you:

We honor your privacy. No identifying information like your name is required to request an accommodation, and all details will be deleted once completed.

You can learn more about how we’re making DC Design Week an accessible experience by visiting our page on accessibility.

Code of Conduct

All AIGA DC events adhere to our Code of Conduct.

FAQs

DC Design Week looks different this year, so you might have questions. Maybe it’s how to find the streaming link or how to get the most out of our remote events. We’ve got answers to those and more FAQs.

View FAQs
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